Cute Flowers Florist Shop
A rebranding passion project of a florist shop known as "Cute Flowers" that was established in 2005 in Santa Clara, California.
The Cute Flowers shop has been running for more than ten years in a little plaza catering to events such as birthdays, anniversaries, funerals, and more by providing quality floral arrangements. The challenge for this rebranding project was to create a fresh and timeless concept for an established shop.
This rebrand aims to create a timeless and sophisticated look to attract new customers while retaining its loyal customers.
Deliverables
Logo Redesign
Color Palette
Typography
Business Stationery
Packaging
Original Signage
Logo Drafts
Logotypes, lettermarks, and pictorial logos were first sketched out.
Logos
Choosing a new serif type for the logo was essential in order to convey a modern rebrand of the store. While the original logo/signage was also a serif type, the new logo is more cohesive and balanced with the flower icon.
Color Palette & Color Variations
The color palette conveys sophistication and modernity for several reasons.
With red often being associated with love and passion and green symbolizing growth and nature, the complimentary colors creates contrast and grabs attention. These colors are versatile and can be used in various design elements.
Typography
Mockups
