Cal Poly Pomona: Barkada
Barkada is a Tagalog word that translates to a group of friends.
Cal Poly Pomona Barkada is a Filipino-American culture club that was established in the 1980s. The club promotes Pilipino culture to its surrounding communities through its four pillars: academic, culture, athletics, and social.
As their graphic designer, also working in public relations, for the 2023 to 2024 term, I had one of the responsibilities of designing their shirt. As well as managing the image of the club through public events and marketing through our social media.
Social Media
Instagram was the primary social media platform for our audience to stay updated on upcoming events and fundraisers. I maintained positive relationships with over 1,500 followers, the general public, and other college Filipino-American organizations.
Apparel
Final Design
It also includes the bahay kubo, a Filipino wooden stilt house, with a design that pays an homage to the original logo which was made in the 1980’s.
The bahay kubo is surrounded by the Philippines national flower, the sampaguita, and includes 15 stars representing the 15 leadership positions that keep the club active.